GA4 and Google Tag Manager setup

Google Analytics consultant for SaaS teams

GA4 and Google Tag Manager set up properly, tested in debug mode and tied to your pipeline. Clean numbers you can trust, from first visit to booked demo.

Essentials from $1,200. Advanced from $2,500.

The short answer

What does this service include?

Top Search Agency sets up GA4 and Google Tag Manager for B2B SaaS and AI companies. Essentials starts at $1,200 and covers GA4, Tag Manager, consent mode and up to 10 events. Advanced starts at $2,500 and adds up to 30 events, cross-domain tracking and ad platform tags. CRM attribution starts at $3,500.

Prices updated November 1, 2026
Built for
B2B SaaS and AI companiesFounders and first marketing hiresTeams with GA4 they do not trustHubSpot and Salesforce users
Not for
Data warehouse projectsOne-off single tag fixesOnline stores

Clients we have grown in search

Trellus logoPixara logoMarkaz logoMaqsad logoHatching Dragons logoCaptureNow logoBlink logo
What we keep finding

Most GA4 setups report the wrong story

These are real findings from B2B sites in 2026, with the names left out. One is a default almost everyone misses.

357 of 463

sessions on one B2B site came from the team's own country, along with all 7 key events. Without an internal traffic filter, the team was measuring itself.

internal_traffic: not filtered
1 key event

was set up on another B2B site, and it was "purchase". The site has no checkout, so the number that mattered most was not being measured.

key_events: [ purchase ]
0 tags

were in the Tag Manager container on one site. The account existed, but the container was empty and its code was not installed.

GTM container: 0 tags
2 months

is how long GA4 keeps event data for Explorations by default. Change it to 14 months on day one, because lost history does not come back.

event_retention: 2 months
Checked

against the raw data. Even GA4’s own dashboards can mislead: we caught a chart showing 65 organic sessions in a day when the raw data showed 33 across 28 days. We check reports against the Data API before you rely on them.

Price your setup
Proof you can inspect

We run this exact setup on our own site

Open your browser’s Tag Assistant on this page and look. Every button you can click here is tracked by page, type and section.

  • Every CTAtracked by page, type and section
  • 14 monthsof data retention, up from the 2-month default
  • 3 funnelsfrom first visit to booked call
  • 10 audiencesready for reporting and ads
  • AI assistantssplit out as their own traffic channel
  • Consent Mode v2with a banner for European visitors
What you get

Everything in an Essentials setup

Every setup includes all of this. You keep the accounts and the documentation.

GA4 property

Created or cleaned up, with 14-month retention and the right settings.

Tag Manager

One container that holds your tags, so changes do not need a developer.

Consent mode

Consent Mode v2 set up for your markets.

Up to 10 events

Demos, trials, forms and CTAs, named to a clear plan.

Key events

Only the actions that matter to pipeline count as conversions.

Internal traffic filter

Your team's own visits stop inflating the numbers.

AI assistant channel

ChatGPT, Perplexity and others shown as their own traffic source.

Search Console link

Search data connected to your GA4 reports.

Debug-mode QA

Every tag tested, plus a tracking document you keep.

Pricing

Pick the depth you need, with the price up front

Your proposal fixes the scope and the price before any work starts.

Start here

Essentials

$1,200starting price, one-time

GA4, Tag Manager and consent mode, with up to 10 events.

  • Everything listed above
  • Search Console link
  • QA in debug mode
  • Tracking document
Get an Essentials quote
For growing teams

Advanced

$2,500starting price, one-time

Up to 30 events, with tracking from your website into your app.

  • Everything in Essentials
  • Up to 30 events
  • Cross-domain tracking
  • Ad platform tags
  • Server-side tagging available, $1,500 extra
Get an Advanced quote
Tie search to revenue

CRM attribution

$3,500starting price, one-time

HubSpot or Salesforce connected, so you can see which pages produce pipeline.

  • UTM and source capture
  • Deal-stage mapping
  • Team walkthrough
  • Included in Pipeline Control
Talk it through
Reporting dashboard: from $1,500Looker Studio or Power BI, built around the numbers your team actually reviews.
Analytics care: $350 a monthMonthly tag checks and new events as your site changes.

Prices exclude third-party costs such as server-side hosting and paid connectors. The 15% annual discount applies to Pipeline plans only.

Price your setup

Four questions, one starting price

Your starting price updates as you click. Nothing is sent anywhere.

How much do you need to track?

Do you need server-side tagging?

Do you want search tied to your CRM?

Do you want monthly tag checks?

Your starting price

GA4 Essentials

 
 
  • GA4 and Tag Manager setup
  • QA in debug mode and a tracking document
Get a written quote
How it works

From messy data to numbers you can use

Essentials typically takes 1 to 2 weeks, and Advanced 2 to 4 weeks, once we have access.

Review

We check what you have now and what is broken.

Plan

We agree the events that map to your funnel, in a written plan.

Build

We set up GA4, Tag Manager, consent and your events.

Test

We test every tag in debug mode and compare reports against raw data.

Hand over

You get the accounts, the tracking document and a walkthrough.

Who does the work

Top Search Agency leads

Strategy, QA and reporting. You get one lead and one point of contact.

Specialists do the hands-on work

Senior specialists and, where a job needs it, our partner agencies.

You approve

You sign off the scope and every major step before it goes live.

Honest fit

When you should hire someone else

We would rather send you elsewhere than sell you a setup you do not need.

You only need one tag added

A freelancer can do a single small fix for far less than our starting price. Marketplaces are full of people who do this well.

You need a full data warehouse

BigQuery pipelines, modeling and product analytics at scale call for a data engineer or analytics firm.

You run an online store

Ecommerce tracking has its own events and apps. A Shopify or ecommerce analytics specialist will serve you better.

You have no conversions to measure yet

If your site has no forms or demo flow, build those first. Tracking can follow.

Proof

What our clients got from search

These results come from search programs, measured with this kind of tracking.

“Usman is not only incredibly detail-oriented but also deeply technical, a rare combination in the world of marketing.”
Zohaib Akmal, founder of Tekrowe, in a client testimonial portraitZohaib AkmalFounder, Tekrowe
“He takes a structured and strategic approach, stays well-informed on best practices, and actively supports our efforts by addressing queries and validating ideas.”
Afreen Dar, Senior Product Manager at Maqsad, in a client testimonial portraitAfreen DarSenior Product Manager, Maqsad.io
FAQ

What teams ask about GA4

How much does GA4 and Google Tag Manager setup cost?

Essentials starts at $1,200 for up to 10 events. Advanced starts at $2,500 for up to 30 events, cross-domain tracking and ad platform tags. Server-side tagging adds $1,500. Monthly analytics care is $350.

How long does the setup take?

Essentials typically takes 1 to 2 weeks, and Advanced 2 to 4 weeks, once we have access to your accounts.

Do we need Google Tag Manager as well as GA4?

For most SaaS teams, yes. Tag Manager lets you add and change tracking without a developer release, and keeps your tags in one place.

Can you fix our existing GA4 setup?

Yes. Most of our work starts with an existing setup. We keep your history, clean up events and fix filters, consent and key events.

Can you track traffic from ChatGPT and other AI assistants?

Yes. We add a custom channel so AI assistant visits appear on their own. It only sees visits that arrive with referral data, so some AI-driven traffic will still show as direct.

Will consent mode reduce our data?

It can. Visitors who decline are not tracked in the same way, so reports may show less than actual traffic. We set it up for the markets you sell in and explain what to expect.

Do I need to be on a Pipeline plan?

No. You can buy this on its own or alongside a Pipeline plan. CRM and GA4 attribution is already included in Pipeline Control.

Where is your team based?

Our team is based in Islamabad, Pakistan (UTC+5), which gives US teams a morning handover. We work with you over Slack, email and ClickUp.

Talk to us

Not sure your numbers are right? Let us look.

Thirty minutes with the founders. Bring access to your GA4 reports if you can.

  • What your current setup is getting wrong
  • Which events matter for your funnel
  • Which setup fits, and what it will cost
Or get a written quote
GA4 setup from $1,200Price your setup
Bilal Ahmed Malik, Head of Content at Top Search Agency
Reviewed byBilal Ahmed MalikHead of Content, Top Search Agency · Last reviewed

©2026 Top Search Agency. Founded 2024 in Islamabad, Pakistan. All rights reserved.

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