Does your content capture commercial intent, or just vanity traffic?
We build deep-funnel content ecosystems for sophisticated buyers and the AI systems they now consult. The goal is simple: make your brand the top-cited choice at every stage of software research.
Trusted by fast-growing SaaS and AI companies
One system, four moving parts
Built exclusively for B2B SaaS and AI companies. Each part feeds the next.
A revenue content playbook
We start with the demand you can capture now. Every topic is chosen for commercial intent and mapped to a stage in your buyer's journey, so the calendar is tied to pipeline from day one.
- Content diagnostics
- Commercial-intent search analysis
- Competitor and positioning intelligence
- Pipeline-led content calendar
Content engineered to rank and be quoted
Briefs, subject experts and editors turn the plan into pages that read cleanly for buyers and parse cleanly for machines. Comparison pages and product-led guides come first.
- Comparison and product-led pages
- Guides written with subject experts
- Technical explainers and documentation
- Machine-readable formatting
Authority beyond your own site
AI assistants trust what others say about you. We earn placements, mentions and review-site presence so your pages are the ones answer engines retrieve and cite.
- B2B SaaS publication placements
- Co-citation and brand mentions
- Review-site presence on G2 and Capterra
Content that keeps paying
Published is not finished. We refresh, consolidate and repurpose what you have, so rankings hold, acquisition cost falls and each quarter builds on the last.
- Question-and-answer enrichment
- Structure that AI systems can retrieve
- Internal linking for topical authority
- Intent realignment as results change
Are you optimizing for crawlers, or for buyers?
Search has turned conversational. Authority no longer comes only from a position on a results page. It comes from being cited inside the answers that ChatGPT, Perplexity, Gemini and Claude give. Whatever the label, the job is the same: make your content easy for machines to retrieve, verify and recommend.
From kickoff to published, without the drag
A repeatable six-step loop, run for every piece we ship.
Domain alignment
We learn your product, your ideal customer's sales cycle and your revenue targets, then tie the content plan to them.
Prompt and keyword intelligence
We find the high-intent keywords, AI prompts and competitor gaps where you can win share fastest.
Content architecture
We map a roadmap to the buyer's journey, putting comparison, solution and use-case pages ahead of generic topics.
Briefs
Every piece gets a brief that covers buyer objections, structure and what search engines and AI models need to see.
Drafting
Writers and subject experts produce copy that reads cleanly for buyers and parses cleanly for machines.
Sign-off and launch
A short review loop confirms the messaging, then we publish straight to your channels.
Content that shows up in the numbers
Three programmes, three starting points. Each one links to the full case study.
“Once you go the SEO route the improvement on your CAC, your branching factors and the general improvement in efficiency makes you wonder how you missed it before.”
Three ways to work with us
The same three Pipeline plans as our pricing page. Choose by how fast you need to move.
Pipeline Launch
Strategy, a content calendar, 10 pages and 10 refreshes a month, starting with the bottom-of-funnel comparison pages buyers read before they choose, plus 3 DR 50+ backlinks. From $3,500 a month.
See Pipeline Launch pricing →Pipeline Scale
A fully outsourced programme: 20 articles and 4 commercial landing pages a month, 20 refreshes, 6 backlinks a month from DR 50+ relevant websites and quarterly digital PR. From $7,000 a month.
See Pipeline Scale pricing →Pipeline Control
The fastest pace: 30 articles and 6 commercial landing pages a month, 30 refreshes, 10 backlinks a month from DR 50+ relevant websites, monthly digital PR and revenue targets. From $12,000 a month.
See Pipeline Control pricing →Content marketing, answered
What do content marketing services include?
Strategy, keyword and prompt research, briefs, writing, optimisation, distribution and upkeep. Ours also cover refreshing and consolidating existing content, link building and formatting pages so AI assistants can quote them.
How is your approach different?
We start at the bottom of the funnel, with the comparison and use-case pages buyers read just before they choose. And every page is built to be cited by AI assistants as well as ranked on Google. If you’re comparing providers, see our SaaS marketing agencies compared.
How do you price content marketing?
Every engagement is a monthly retainer. It covers consulting time for research, strategy and management, then scales with the volume of content produced and links built: 10, 24 or 36 new pages a month on Pipeline Launch, Scale and Control, from $3,500 a month.
Ready to get started?
Book a free discovery call. We will show you which content is carrying your pipeline today, what is missing, and where AI assistants are naming competitors instead of you.
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