SEO and AI search pricing for B2B SaaS and AI companies
Three Pipeline plans and one fixed sprint. Every plan covers Google and the AI engines your buyers ask, including ChatGPT, Perplexity and Gemini, and every report is tied to pipeline.
Pipeline Launch
From no system to visible pipeline. For early-stage teams installing their first revenue engine.
- Technical SEO audit in month one, then monthly technical fixes, schema and AI-crawler access
- 10 researched pages a month (1,500-2,500 words), including 2 bottom-of-funnel comparison or alternatives pages
- 10 refreshes of existing pages a month
- 3 backlinks a month from relevant DR 50+ websites
- 50 buyer prompts tracked monthly across ChatGPT, Perplexity, Gemini and AI Overviews
- Consistent entity profiles on G2, Crunchbase and key sources
- Monthly report tied to demos and pipeline, plus a monthly strategy call
Pipeline Scale
More pipeline, less waste. For funded teams scaling what works and competing for AI share of voice.
- Everything in Pipeline Launch
- 20 articles plus 4 commercial landing pages a month (comparison, use-case or integration)
- 20 refreshes of existing pages a month
- 6 backlinks a month from relevant DR 50+ websites
- One data-led digital PR campaign every quarter
- 12 expert answers a month in the communities your buyers use (Reddit, LinkedIn, Quora)
- 100 buyer prompts tracked weekly, with share-of-voice dashboards
- Bi-weekly strategy calls and a shared Slack channel
Pipeline Control
Growth you can manage and forecast. For teams with revenue targets that need governance and precision.
- Everything in Pipeline Scale
- 30 articles plus 6 commercial landing pages a month
- 30 refreshes of existing pages a month
- 10 backlinks a month from relevant DR 50+ websites
- 20 expert community answers a month
- A digital PR campaign every month, plus one original research study a quarter
- 200 buyer prompts tracked weekly, with fixes for inaccurate AI answers
- A dedicated senior strategist, weekly calls and quarterly business reviews
- Revenue targets with CRM and GA4 attribution
GEO Jumpstart
A fixed three-month sprint for $12,000. We baseline 100 buyer prompts, fix your entity profiles, rework your 10 highest-converting commercial pages so ChatGPT, Perplexity and Google AI Overviews can find and cite them, and run outreach to the lists and reviews AI engines draw on. No long-term contract.
Trusted by fast-growing SaaS and AI companies
What each plan includes
The full breakdown, line by line. Your proposal confirms the exact scope before we start. Want a rough number for your own volume first? Try the SaaS SEO pricing calculator.
| Compare plans | Pipeline LaunchFrom $3,500/mo | Pipeline ScaleFrom $7,000/mo | Pipeline ControlFrom $12,000/mo |
|---|---|---|---|
| Strategy | |||
| Visibility review across Google and AI engines | ✓ | ✓ | ✓ |
| Keyword and buyer-prompt research | ✓ | ✓ | ✓ |
| Competitor gap analysis | ✓ | ✓ | ✓ |
| Dedicated senior strategist | – | – | ✓ |
| Content | |||
| New pages a month | 10 | 24 | 36 |
| Bottom-of-funnel comparison and alternatives pages | 2 a month | ✓ | ✓ |
| Commercial landing pages (use case, integration, comparison) | – | 4 a month | 6 a month |
| Refreshes of existing pages | 10 a month | 20 a month | 30 a month |
| Content strategy, SEO briefs and on-page optimisation | ✓ | ✓ | ✓ |
| Pages formatted for AI citation | ✓ | ✓ | ✓ |
| Technical and AI search | |||
| Technical SEO audit, then monthly fixes and schema | ✓ | ✓ | ✓ |
| AI-crawler access and llms.txt | ✓ | ✓ | ✓ |
| Entity profiles on G2, Crunchbase and key sources | ✓ | ✓ | ✓ |
| Buyer prompts tracked across AI engines | 50, monthly | 100, weekly | 200, weekly |
| Fixes for inaccurate AI answers | – | – | ✓ |
| Authority | |||
| Backlinks from relevant DR 50+ websites | 3 a month | 6 a month | 10 a month |
| Digital PR campaigns | – | 1 a quarter | 1 a month |
| Original research study | – | – | 1 a quarter |
| Expert answers in buyer communities | – | 12 a month | 20 a month |
| Reporting and service | |||
| Report tied to demos and pipeline | Monthly | Monthly | Monthly + QBR |
| Share-of-voice dashboards | – | ✓ | ✓ |
| Strategy calls | Monthly | Bi-weekly | Weekly |
| Shared Slack channel | – | ✓ | ✓ |
| Revenue targets with CRM and GA4 attribution | – | – | ✓ |
| Terms | |||
| Starting price | $3,500/mo | $7,000/mo | $12,000/mo |
| Commitment | 3 months | Setup fee waived | Custom retainer |
| Pay 12 months upfront | Save 15% | Save 15% | Save 15% |
The same standards, whatever you spend
Plans differ in pace and scope. These six things do not change.
Senior strategy
Your programme is planned and reviewed by senior search strategists, not handed to a junior account manager.
Google and AI search
Every plan covers Google rankings and visibility in ChatGPT, Perplexity, Gemini and AI Overviews.
Bottom-of-funnel first
We start with the comparison and use-case pages buyers read just before they choose.
Technical foundations
Crawl paths, indexing and structured data are fixed before content is scaled on top.
Pipeline reporting
Reports tie rankings and AI citations to trials, demos and pipeline, not vanity traffic.
Your accounts, your data
Content, dashboards and access stay with you. Nothing is held hostage if you leave.
What the investment has returned
Three programmes, three starting points. Figures come from the clients’ own analytics.
“Once you go the SEO route the improvement on your CAC, your branching factors and the general improvement in efficiency makes you wonder how you missed it before.”
Tell us where you are. We will price the plan.
Pick a plan, or choose “Not sure yet”. You will get a recommendation and a fixed monthly price within one working day.
Strategy call
A 30-minute call about your goals, product and buyers.
Visibility review
We check where you stand on Google and in AI answers against your competitors.
Written proposal
A fixed scope, a plan name and a monthly price. No surprises later.
Kick-off
We start with the pages closest to revenue.
Get my pricing
Selected plan: none yet
Pricing questions, answered
How much does SEO cost for a B2B SaaS company?
Our retainers start at $3,500 a month for Pipeline Launch, $7,000 a month for Pipeline Scale and $12,000 a month for Pipeline Control. The final price depends on content volume, how competitive your category is and how much technical work the site needs.
Why do you show starting prices instead of fixed prices?
Two SaaS companies on the same plan can need very different amounts of work. Starting prices tell you the level of investment up front, and the written proposal fixes the exact scope and price before anything starts.
Is there a minimum commitment?
Pipeline Launch has a three-month commitment, because search and AI visibility need time to compound. Pipeline Scale waives the setup fee. Pipeline Control is a custom enterprise retainer. After the first three months every plan runs month to month. The GEO Jumpstart is a fixed three-month sprint for $12,000 with no long-term contract.
What is the difference between the GEO Jumpstart and a Pipeline plan?
The GEO Jumpstart is a fixed sprint that gets your highest-converting commercial pages found and cited by AI engines. Pipeline plans are ongoing programmes that run SEO, AI search, content and authority together, month after month.
How many pages and backlinks does each plan include?
Pipeline Launch includes 10 new pages, 10 refreshes and 3 backlinks a month. Pipeline Scale includes 24 new pages (20 articles and 4 commercial landing pages), 20 refreshes and 6 backlinks a month. Pipeline Control includes 36 new pages (30 articles and 6 landing pages), 30 refreshes and 10 backlinks a month. Every backlink comes from a relevant website with a Domain Rating of 50 or higher.
Is there a discount for paying annually?
Yes. Pay for 12 months upfront on any Pipeline plan and you save 15% on the monthly price. The GEO Jumpstart is a fixed fee and is not discounted.
What does extra volume cost?
Extra articles are $350 each and extra DR 50+ backlinks $400 each on top of any plan. Your proposal confirms the exact scope before work starts.
Do the plans cover AI search as well as Google?
Yes. Every plan covers Google rankings and visibility in ChatGPT, Perplexity, Gemini and Google AI Overviews, and reports track AI citations next to rankings.
Which plan should I choose?
Most early-stage teams start with Pipeline Launch, funded teams scaling what already works choose Pipeline Scale, and enterprise teams that need governance choose Pipeline Control. If you are unsure, pick “Not sure yet” in the form and we will recommend one after a short call.
Not sure which plan fits?
Book a free strategy call. We will review your visibility on Google and in AI answers, then recommend the plan that pays back fastest.
Get a Recommendation
