Led by people who have done the work
A search strategist, a head of content and a business consultant lead Top Search Agency. Between them: a decade of building search programmes, 18,000 published articles and growth leadership across 18 markets.
Usman Tauqir
Builds search programmes that turn into pipeline for B2B SaaS and AI companies.
Usman founded Top Search Agency in 2024 after more than a decade in growth and marketing roles. He leads strategy on every engagement, from the first visibility baseline to the quarterly roadmap.
Before Top Search Agency he ran ConvertBunny, a marketing agency serving more than 20 clients, and led digital marketing at nTask, where organic traffic grew from 20K to 280K monthly visitors in 18 months.
Career path
- 2024 to nowFounder and CEO, Top Search Agency
- 2021 to 2024CEO, ConvertBunny
- 2019 to 2020Head of Digital Marketing, nTask
- 2016 to 2019Marketing Lead, VTT Global
- EarlierSales and product roles at Nestlé, British American Tobacco and MobiCash
Education: BBA Marketing, IBA Karachi · Digital Marketing Nanodegree, Udacity
Bilal Ahmed Malik
Leads the writers, briefs and editorial standards behind every page we publish.
Bilal runs content at Top Search Agency: strategy, briefs, the writing team and the final edit. He has been writing professionally since 2006 and has more than 18,000 articles to his name.
He has led content and SEO teams at Xenia, ConvertBunny, Oreed and nTask, and was content team lead on Markaz, where organic search grew to around 150,000 visits a month. He is CXL-certified in digital psychology, copywriting and neuromarketing.
Career path
- NowHead of Content, Top Search Agency
- 2023 to 2024Head of Content & SEO, Xenia
- PreviouslyHead of Content, ConvertBunny
- PreviouslyContent Team Lead, Markaz
- PreviouslyContent & SEO Team Lead, Oreed
- EarlierHead of Content, nTask
Certifications: CXL Digital Psychology Specialist · Copywriting and Product Messaging · Certified Neuromarketer
Umar Muhammad Sharif
Advises clients on go-to-market, growth models and putting AI to work.
Umar brings two decades of operating experience across telecom, fintech and large digital platforms, including Delivery Hero, Foodpanda, Daraz, Telenor and Jazz. At Top Search Agency he works with client leadership teams on go-to-market strategy, growth models and AI adoption.
At Delivery Hero he was selected group-wide to steer merchant strategy across 18 countries in Asia-Pacific, Europe and Turkey, reporting to C-level. At Foodpanda he built a marketplace vertical from zero to 15,000 orders a day, and its playbook was later used to launch in Malaysia and Singapore.
Career path
- 2025 to nowIndependent consultant, AI and digital platforms
- 2025Head of Merchant Health and Engagement, Delivery Hero (18 markets)
- 2020 to 2024Head of growth, performance and merchant experience roles, Foodpanda
- 2020Head of Performance and Cost, Daraz (Alibaba Group)
- 2012 to 2020Product and analytics roles, Telenor
- EarlierJazz (VEON Group), Teradata and Ultimus
Education: MBA, Marketing and Strategy, LUMS · BS Software Engineering, Foundation University
Search strategy and business strategy, in the same room
Strategy led from the top
Every engagement is shaped by the people on this page, not handed to a junior team after the sale.
Search tied to the business model
Search strategy is planned alongside go-to-market and unit economics, so the work is aimed at revenue from the start.
AI where it earns its place
We use AI in our own delivery and advise clients on theirs, with a clear view of cost, risk and return.
Book a strategy call and speak with the people who will lead your account, from the first conversation.
