SEO and AI Search Guides for B2B SaaS and AI Teams
Practical playbooks, checklists and templates from the work we do for clients. Free to download, built to be used in your next planning meeting.
Latest guide

The Early-Stage SaaS Search Visibility Benchmark
Original research on how 97 US software startups with ten or fewer employees perform in Google and in AI answers. Includes a benchmark table, a 12-point self-score and a 90-day plan.
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The SEO Content Brief Template
A six-part fill-in brief built for Google rankings and AI citations. Comes with a worked example, a 30-point quality check, a draft checklist and an editor's scorecard.
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The AI Search Strategy Checklist
80 checks across 10 workstreams to get your brand named, cited and chosen in AI answers. Includes a prompt worksheet, a 90-day roadmap and a KPI scorecard.
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New guides are added here as they are published. In the meantime:
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