Case study

Trellus.ai: from zero to 15K monthly clicks

In September 2024, Trellus.ai, a Y Combinator-backed AI sales assistant, had no organic visibility and no organic conversions. Eighteen months of AI SEO and content marketing later, organic search is its primary lead generation channel.

AI SaaSSEO & AEO18 months

15Kmonthly organic clicks

250+keywords in the top three

20XARR growth in 18 months

Sept 2024 · zero clicks

15K

Monthly organic clicks

Project overview

Where it started, and what we set out to do

Business

Trellus.ai is a Y Combinator-backed AI assistant for sales teams. It gives reps real-time coaching and enablement, in a B2B SaaS market crowded with established tools.

Problem

In September 2024, Trellus was at a standstill in search: zero organic visibility and zero organic conversions. With an ambitious ARR target, it needed a predictable, scalable source of organic leads, built from scratch.

Solution

An 18-month AI SEO and content programme built for B2B SaaS. Instead of chasing top-of-funnel traffic, we went after high-intent, bottom-of-funnel searches and built topical relevance and a backlink profile from the ground up.

Process

How we did it, step by step

what is sales enablementAwareness

best ai sales assistantDecision

sales coaching tipsAwareness

[competitor] alternativesDecision

ai sales tool pricingDecision

Buying-intent queries first

01 Plan

Find the queries that carry buying intent

We mapped the sales enablement market and prioritised bottom-of-funnel searches, where buyers were already looking for a solution. Broad informational terms could wait. The traffic we went after first was qualified and ready to convert.

Comparison page

Use-case page

Alternatives page

Publication link

Directory listing

Review mention

Content and authority, built together

02 Production

Build content and authority together

We published content that established depth across the core sales enablement topics, using AI-assisted SEO and content optimisation. At the same time we started earning backlinks from scratch, to build the authority needed to compete with legacy tools.

Every sprint

Measure

Refine

Publish

Optimised against real lead quality

03 Iteration

Double down on what brings leads

Throughout the campaign we tuned the strategy against live performance data and the quality of inbound leads. We tracked which keywords were driving progress towards the ARR goal and shifted content and technical effort to the most profitable terms.

Results

The numbers at the end of the work

15Kmonthly organic clicks

250+keywords in the top three

20XARR growth over the engagement

18months, from a standing start

250+ keywords in the top three

Rankings turning pink

Conclusion

What made the difference

Trellus.ai went from no organic visibility to more than 15,000 monthly clicks and 250+ top-three rankings. By focusing on bottom-of-funnel intent and building authority step by step, organic search went from non-existent to the primary lead channel, as ARR grew 20X over the engagement.

More case studies