Markaz: 150K monthly organic visits
Markaz is a Y Combinator-backed social commerce platform. In May 2022 organic search was a minor channel. We took over on-page SEO, off-page SEO and content marketing end to end. Today organic search brings in around 150,000 visits a month, and 444 of its pages are cited in AI answers.
Where it started, and what we set out to do
Markaz is a leading Y Combinator-backed social commerce platform. Its growth depends on a steady flow of new users discovering the app, and search is where many of them start.
In May 2022, organic search was a minor channel for Markaz. Most of the search demand in its category was going elsewhere. The goal was to turn organic into a major acquisition channel.
We took ownership of the whole organic programme: on-page SEO, off-page SEO and content marketing. One team, one plan, with every piece of work pointed at more qualified organic clicks, verified in Google Search Console.
How we did it, step by step
Rebuild the foundations
We reworked the site's on-page foundations so search engines could understand and rank its pages, aligning page structure and internal links to the queries Markaz's audience actually searches.
Grow coverage topic by topic
We planned and produced content around the searches that bring in the right users. Coverage was built one topic at a time, each piece supporting the next, instead of publishing at random.
Earn the authority to hold the gains
We built authority through off-page work, earning links and mentions so the site could compete for harder terms and keep the positions it had won.
The numbers at the end of the work
“Once you go the SEO route the improvement on your CAC, your branching factors and the general improvement in efficiency makes you wonder how you missed it before.”
What made the difference
From a minor channel in May 2022 to around 150,000 organic visits a month today, with 444 of its pages cited in AI answers, organic search has become one of Markaz's main acquisition channels. The result came from running on-page, off-page and content as one programme and staying with it.
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