How we work

How Top Search Agency works

A senior strategist leads your account from the first call to every monthly review. Here is exactly what happens before you sign, in your first 30 days, and every month after that.

1
Research5-7 days
2
Kickoff3 days
3
Blueprint30 days
4
Deliverymonthly
5
Reviewmonthly
From first call to monthly delivery

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The process

Five stages, no black box

The strategy comes from your buyers, your data and your market. Content and links serve that strategy.

01

Research before the proposal

5-7 working days

We study your site, your competitors and how you show up on Google and in AI answers before we send a proposal.

02

Kickoff

Within 3 days of access

Once we have access to your accounts, work starts. No long onboarding queue.

03

The Pipeline Blueprint

First 30 days

A baseline, a prompt set, a prioritised roadmap and the metrics we will be judged on. Technical fixes start early.

04

Monthly delivery

Every month

Content, technical work, links and mentions, shipped against the roadmap.

05

Monthly review

Every month

A call on everything that shipped, what moved and what comes next.

Before you sign

Your proposal starts with research on your site

Before we send a proposal, we spend 5 to 7 working days on your site, your competitors and your visibility on Google and in AI answers. You get a proposal built on your data, not a template. It covers:

  • Where you rank today, and for which commercial searches
  • Where AI assistants mention you, misdescribe you or leave you out
  • The competitors winning the searches and prompts you should own
  • A growth forecast from both SEO and AEO
  • The plan we recommend, and why
Your proposal
Current SEO visibility
Current AI-search visibility
Competitor gaps
SEO + AEO growth forecast
Recommended plan
Ready in 5-7 days
Research before the proposal
Kickoff

We start within three days of access

The only thing between signing and work starting is access. These five are all we need on day one.

Google Search Console

Rankings, indexing and query data

Google Analytics 4

Traffic and conversions

Your CMS

To publish and fix pages, or to brief your team

Your CRM

To connect organic and AI traffic to pipeline

Slack

A shared channel for day-to-day questions

The first 30 days

The Pipeline Blueprint

The first month produces the plan everything else follows. Quick technical fixes do not wait for it: they start as soon as we find them.

1

Baseline

Technical health, indexing, rendering, rankings, analytics, and a first run of the buyer prompts we will track in ChatGPT, Perplexity, Gemini and Google's AI answers.

2

Buyer research

Your ICP, sales calls, customer language and the questions buyers ask before they shortlist.

3

Roadmap

A prioritised plan of comparison, alternative, use-case and integration pages, technical fixes, authority gaps and internal links. Not a keyword spreadsheet sorted by volume.

4

Measurement

What counts as a qualified outcome for your business, agreed before we publish anything: a trial, a demo, an opportunity or revenue.

Every month

What your plan delivers each month

The volume depends on your Pipeline plan: 10, 24 or 36 new pages a month, plus 3, 6 or 10 DR 50+ links. The strategy is what you are buying; content and links carry it out.

Strategy led by a senior strategistBuyer prompt set, maintained and trackedCompetitor monitoring on Google and in AI answersBriefs, new content and refreshes of existing pagesInternal linkingLinks and mentions from relevant sitesTechnical SEO direction, with developer ticketsAI visibility trackingMonthly SEO and AI visibility reportMonthly review callRolling content auditsRoadmap updated as results come in

Compare the Pipeline plans →

Content

Senior writers, an editor and one standard

Content that ranks and gets cited by AI assistants needs real expertise and tight editing. This is how we produce it.

Matched to your market

Writers come from our in-house team and a vetted network of senior B2B freelancers. Each one is matched to your industry and the technical depth your buyers expect.

Tested before they write for you

New writers complete a paid test piece and an editor review before they join a client account.

Built on your expertise

Pieces start from a brief and, where it matters, a short interview with your subject-matter experts, so the content carries real experience rather than recycled advice.

Edited to one standard

Every piece goes through an editor and a fact check, follows your style guide, and is structured to answer the question directly so AI assistants can quote it.

Two review rounds with your team

You approve every piece. Most land on the first or second draft.

A better fit if needed

If a writer's style is not right for you after the first pieces, we reassign the account.

Links and mentions

Getting named where buyers and AI assistants look

AI assistants build answers from third-party sources, and Google still reads links as trust. We run that work like this:

We set the target list

We decide where you need to be mentioned: the sites, roundups and sources that rank for your terms and that AI answers cite, and where competitors appear and you do not.

Specialist partners do the outreach

We work with specialist link-building agencies for outreach and placement, the same way many senior SEO teams do.

We hold the quality bar

Every link is checked against our criteria before it counts: relevant to your market, from a real site with real traffic, and DR 50+ where your plan commits to it.

We hold the numbers

The quantity in your plan is a commitment, not a target: 3 a month on Pipeline Launch, 6 on Pipeline Scale and 10 on Pipeline Control.

You see every link

Every placement is listed in your monthly report with its URL and metrics.

Prioritising

Every opportunity is scored on impact against effort

There are always more things to do than a month can hold. Each one goes into one of four boxes.

Quick wins

High impact, low effort. These go first: technical blockers, refreshes of pages that already rank on page two, missing comparison pages.

Big bets

High impact, high effort. Planned into the roadmap: new topic clusters, digital PR campaigns, migrations.

Fill-ins

Low impact, low effort. Done when there is slack in the month.

Not now

Low impact, high effort. Parked, with a note on why.

Quick wins
Big bets
Fill-ins
Not now
Impact
Effort →
Impact versus effort
Monthly review call
✓Deliverables shipped
✓Rankings and AI visibility
✓Leads, trials and demos
✓Next month’s priorities
Every month, the same agenda
The monthly review

One call a month on everything that matters

Every month we walk you through all major deliverables and results, then agree what happens next. The agenda:

  • Every deliverable shipped that month, with links
  • Rankings on your commercial terms
  • AI visibility across the prompts we track
  • Traffic, leads, trials and demos from organic and AI referrals
  • What we learned and what we will change
  • The priorities for next month
Tools and communication

You always know what is happening

Slack and email

Day-to-day questions and approvals. Which channels you get depends on your plan.

ClickUp

Every task, brief, draft and approval in one place you can see.

Power BI and Semrush

Reporting dashboards that combine Semrush with Search Console and GA4 data. The depth of reporting depends on your plan.

Google Drive

Strategy documents, roadmaps and briefs.

The team

Senior people, on every account

Strategy is led by the people below. The work is carried out by a network of senior specialists we have built over years in the industry, so we can staff each account with the skills it needs.

Terms

Simple, written down

Billed monthly in advance

Invoices go out before the month's work starts.

15% off annual billing

Pay for the year up front and save 15%.

A three-month start

Search needs time to compound, so plans start with three months. After that it is month to month.

You own everything

Accounts, content, dashboards and data stay yours.

No guarantees we cannot keep

No one controls Google or AI answers. We commit to the work, the quality bar and honest reporting.

FAQ

How we work, answered

What happens before I sign?

We spend 5 to 7 working days researching your site, your competitors and your visibility on Google and in AI answers, then send a proposal with where you stand today, a growth forecast from SEO and AEO, and the plan we recommend.

How quickly can you start?

Within three days of getting access to Google Search Console, GA4, your CMS, your CRM and a Slack channel.

Who writes the content?

Our in-house writers and a vetted network of senior B2B freelancers, matched to your industry. Every piece is edited, fact-checked and approved by your team.

Do you build links yourselves?

We set the target list and the quality bar, and specialist partner agencies handle outreach and placement. We check every link before it counts and report each one.

How do you decide what to do first?

Every opportunity is scored on impact against effort. Quick wins go first, big bets are planned into the roadmap, and low-impact work waits.

How do we communicate?

Slack and email for day-to-day questions, ClickUp for tasks and approvals, a monthly report and a monthly review call.

How does billing work?

Monthly in advance, with 15% off when you pay for a year up front. Plans start with three months, then run month to month.

Start with the research

Book a strategy call. Within 5 to 7 working days you will have a proposal built on your own data: where you stand on Google and in AI answers, and what growth looks like from here.

Book a Strategy Call

©2026 Top Search Agency. Founded 2024 in Islamabad, Pakistan. All rights reserved.

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